Thursday, 22 March 2012

Seduction

Prompted by Jean Baudrillard's work on the power of "seduction" in media, Sylvie plays a clip and asks: "What are you seduced by?"
I have not been able to watch or listen to anything since then without considering this question. Is it the witty and surprising script of a new film that excites and seduces me? The actors within the film? The new Game of Thrones trailer (which sent me into spasms of geek-out)?
Emotion, for me, is the real seduction. The tears that result out of empathy for someone's plight on the news or talk show. The elation of perfectly realised film. The fear of not knowing what will happen to a character that I genuinely care about.
Seduction, is indeed, a powerful tool that the media has at its disposal and I fall for it almost every time.

Image retrieved from:
http://www.freeimageslive.com/galleries/nature/flora/pics/daffs01479.jpg

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